Key figures

  • Sales in over
    0

    countries

  • 0b

    sales

  • Founded in
    0
  • 0

    full-time equivalent employees

  • 0m

    registered actives

  • 0%

    operating margin

  • Close to
    0%

    of all orders placed online

  • 0

    different product categories

  • 0

    products

2017 Markets

  • Latin America
    +0%

    Local currency sales
    Read more

  • Europe & Africa
    +0%

    Local currency sales
    Read more

  • CIS
    +0%

    Local currency sales
    Read more

  • Asia & Turkey
    +0%

    Local currency sales
    Read more

Strategy

Oriflame is committed to its long-term financial targets and will continue to deliver on its growth strategy. The company will focus on further penetration of the markets in which it currently operates, with emphasis on its six strategic markets: Mexico, Russia, Turkey, India, China and Indonesia. Over time, Oriflame will also expand into new geographical markets, primarily through organic expansion. Furthermore, the company will continue to drive its price/mix, efficiency measures and sales leverage across its business to reach its long-term financial target of an operating margin of 15%.

The basis for Oriflame has always been social selling. As part of the global digital transformation, Oriflame’s business model is evolving and now largely comprises an online model.

Makeup Wizard

Showcases Oriflame’s Colour Cosmetic
products in an innovative way.

Oriflame app

Focuses on products, offers and managing orders.

Oriflame SkinExpert app

Supports consultative selling of
Oriflame’s Skin Care routines.

Sustainability

FOCUS AREAS

ACHIEVEMENTS 2017

COMMENTS

FOCUS AREAS

Successful
People

Create opportunities for people to improve their lives

ACHIEVEMENTS 2017

€390m

to consultants through bonuses

COMMENTS

Oriflame distributed almost €390 million directly to its Consultants through bonuses and other forms of recognition, an increase from €350 million in 2016.

FOCUS AREAS

Great
Products

Develop responsible products that bring beauty and wellbeing

ACHIEVEMENTS 2017

100%

product safety
evaluation

COMMENTS

Oriflame has a safety evaluation process which applies to 100% of the Company’s cosmetic and wellness products. In 2017 there were no incidents with products that did not meet Oriflame’s strict safety standards.

FOCUS AREAS

Thriving
planet

Drive environmental sustainability throughout the business

ACHIEVEMENTS 2017

100%

of palm oil certified

COMMENTS

100% of the palm oil was certified by Mass Balance or covered by RSPO credits.

The share

7 reasons to invest in Oriflame

1.Sustainability is an inseparable part of the strategy
2.Business model well suited to modern social networking
3.Balanced geographical footprint with growth potential
4.Strong growth orientation with a clear strategic direction
5.Focus on continued margin expansion
6.Asset-light company structure, strong cash flow generation and dividend
7.50-year track record, strong corporate culture and long-term ownership

“As a makeup artist, Oriflame impressed me so much that I wanted to share the products with more people. I love this entrepreneurial experience!”

Zhang Lu
Independent Oriflame Manager, China

Make a change with Oriflame

"Oriflame has been a life changing experience for me. My journey from a housewife to a business woman has been phenomenal. My dream of living an independent life has come true with the fantastic Oriflame opportunity"

Suparna Sinha
Independent Oriflame leader (Gold Director), India